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Eddie Bauer taps VF Corp exec as new CEO

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Dive Transient:

  • Eddie Bauer named Tim Bantle as its new CEO, changing Damien Huang, who stepped down earlier in 2022 after a 12 months on the job.
  • Bantle most just lately served as the overall supervisor of The North Face and Timberland-owner VF Corp.’s Canadian enterprise. Bantle has additionally labored in management positions at Black Diamond Gear and Patagonia.
  • He’ll report back to Marc Miller, CEO of Sparc Group, a co-venture between Genuine Manufacturers Group and Simon Property Group that operates Eddie Bauer together with Eternally 21, Brooks Brothers, Reebok, and different manufacturers and retailers.

Dive Perception:

Bantle brings with him loads of expertise in out of doors retailing, as did his predecessor. Huang labored for greater than a decade with Eddie Bauer earlier than taking over the chief position. Huang stayed on after the out of doors vendor joined Genuine Manufacturers and Sparc Group, however not for lengthy.

Previous to the acquisition, the greater than 100-year-old Eddie Bauer had been mashed up with teen attire model PacSun as a part of a single working firm underneath then-private fairness proprietor Golden Gate Capital. When Sparc took over, the plan was to broaden Eddie Bauer into new out of doors classes and distribution channels.

Final 12 months, the corporate expanded its retail presence with a partnership with Kohl’s to promote Eddie Bauer merchandise. Within the retailer’s most up-to-date earnings name, Kohl’s CEO Michelle Gass referred to as out progress in out of doors attire with “momentum” in its key nationwide manufacturers, together with Eddie Bauer, and stated the corporate was increasing the model and others to extra shops.

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This summer time, the model launched a resale platform for used Eddie Bauer gear by a program dubbed (Re)Journey, which additionally has a rental choice.

Eddie Bauer’s (Re)Journey helps set up Eddie Bauer’s sustainability credentials, which have taken middle stage for a lot of out of doors specialists, with REI and Patagonia main the best way. When Dick’s launched an outside specialty banner in 2020, the retailer named it “Public Lands” and launched it with discourse round environmental safety.

In asserting Bantle’s rent, Sparc stated that he would “amplify the model’s ethos and mission for broader audiences and reinforce its dedication to reaching its sustainability targets.” Within the launch, Miller praised Bantle’s “distinctive understanding of the out of doors shopper paired with deep technical information that interprets into industrial success.”

Bantle will work out of Eddie Bauer’s headquarters in Seattle.

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